Our work
IOW Group
Complete branding solution for innovative engineers
New local business - global customers
The IOW Group was formed to promote its innovative and patented centrifugal oil separator. Although a small new business, there prospect base is international with multinationals as key targets for conversion. Competition is with much larger, well established businesses so it was important that all marketing communication demonstrated that this was a solid future-proof company to be relied upon.
The company name had already been registered and there was a requirement to tie the brand mark into the business's location - the Isle of Wight - which is diamond shaped.
We provided three alternative routes in the initial presentation that illustrated how branding could look and work across stationery, marketing literature, websites and other promotional material.
We also provided alternatives for the way the product was shot. This tied it in more solidly to the branding and created more striking and memorable marketing and promotional communication.
Baileycs developed business stationery, brochure, inserts, advertising, emailers, installation manual, product labels, website and simple exhibition roll-up banner designs. With further products in the pipeline we look forward to providing further cost-effective creative support to the IOW Group.
"Thank you for all your hard work! On budget, on time and everything looks great. Really pleased with what you've done and will recommend you to other businesses - except our competition of course!"
Brett Nicholls
Sales Director
IOW Group
If you're a growing business looking for an agency to help you create new digital or print marketing tools…
CALL BAILEYCS - 07855 467 687